I thought it would be useful to share my design process, to give you an insight of how I typically work on various branding/design projects on a day to day basis.
The second stage, after we have discussed the project deliverables/brief, is the research phase. This is a very important part of the design process, as this will define the direction of the branding/design project. This generally comprises of researching into main competitors, target audience/sector and also putting together visuals and mood boards for inspiration.
The next stage is to refine, and develop any concepts. This is also when any context/format is considered and any mockups and printed proofs will take place.
Once the final design has been established and signed off, the final artwork will be sent over and delivered in all formats for print and web/social.
I thought it would be useful to share my design process, to give you an insight of how I typically work on various branding/design projects on a day to day basis.
The first step for every project, is to discuss the design brief. This is to establish the objective, deliverables and budget. If you don't have one written up, don't worry, as we can have a chat and put one together.
The second stage, after we have discussed the project deliverables/brief, is the research phase. This is a very important part of the design process, as this will define the direction of the branding/design project. This generally comprises of researching into main competitors, target audience/sector and also putting together visuals and mood boards for inspiration.
Once the design direction has been established, the design concept stage can begin. This is when the fun begins, and ideas start to come to life. I normally design around three different concepts to begin with.
Review and feedback.
Review and feedback.
The chosen concept is then developed, incorporating any initial feedback. I work up both black and white and colour variations.
The next stage is to refine and develop the final design(s). This is also when any context/format is considered and any mockups and printed proofs will take place.
Once the final design has been established and signed off, the final artwork will be sent over and delivered in all formats for print and web/social (as required).