La Tua Pasta
This family owned, London based pasta company needed a packaging refresh for their Waitrose deli range. After 4 years, the company wanted to take it in a new direction whilst still embodying their core values of producing premium, fresh, artisanal pasta. Following on from the initial concept stage the client opted for a photographic approach for the sleeve fronts. However, due to budgetary constraints, we needed to rely upon stock imagery. In order to maintain consistency and give the appearance that the images had been professionally shot specifically for the brand, I conducted extensive image searches and then used Photoshop to create the final composite shots (below).
Logo and stationary development for a London based procurement agency offering education, interim management, workshops and coaching across a wide range of disciplines and categories. Their brief indicated that they they wanted to project an image of innovation and experience. During development, I decided I wanted to give them not just a logo, but a graphical element which could be utilised in a number of different ways across all of their print requirements.
Adepto
Wedding Branding
For my wedding this year, I developed a look and feel and designed all of our stationary. From the invites and website to the order of service, table plan and signage.
NatWest YourPoints
Design for Natwest's quarterly YourPoints customer loyalty pack. The creative was templated, with the template itself being refreshed annually. The packs used dynamic copy, targeted at specific audience groups which drew on over 150 variants contained within a copy matrix which was collated in-house.
